Experience
Digital Marketing Specialist, iProspect, Ft. Worth, TX: November 2012 - Present
• Promoted to Specialist, November 2012
• Manage the Search Engine Marketing side of the Adidas US account
⁃ With the core responsibilities of managing client expectations and requests, project management, and overall account performance by meeting goals weekly, monthly, quarterly, and yearly
• Other accounts worked on: Devcon Security, Academy Sports & Outdoors, Jones Apparel Group, Finish Line, Abercrombie & Fitch, Sony Entertainment Network
• Marin Certified
• Google Ad Words Certified
Digital Marketing Coordinator, iProspect, Ft. Worth, TX: March 2011 - November 2012
• Responsible for the day to day account management
⁃ Which includes daily optimizations of bid strategy and management, keyword research, maintaining account structure, ad copy testing, url testing, url management, negatives, and product keyword builds
• Maintaining daily and weekly contact with clients
• Build relationship with vendors and continue to advance advertising technology knowledge
Media Coordinator, HSC Marketing, Dallas, TX: September 2009 – December 2010
• Direct contact with outside media suppliers, contract and manage commitments
• Direct contact with clients to manage expectations and communicate results
• Media Planning: research and analyze new media
• Research information for the entire team as part of the acquisition of new clients
Sales Associate, Ralph Lauren, Phoenix, AZ: August 2008 – April 2009
• Provided sales service in a luxury retail environment
• Built a loyal client base while anticipating customer needs
Intern, Dallas Convention and Visitors Bureau, Dallas, TX: May 2007 – August 2007
• Worked in various departments including Marketing, Convention Sales, Member Sales, Tourism, Administration and Human Resources
• Created income for the bureau by conducting sales calls for membership
• Conducted meetings regarding relevant visiting conventions needs and helped secure pricing
• Maintained up-to-date records of sales and tourism data for the Dallas area
Education
Arizona State University – Tempe, AZ: May 2009
• College of Design
Bachelor of Science in Design Studies – Area of Focus: Design Management
Design Management specifically focuses on the interdependency that exists among design, business management and communication:
• How to intelligently communicate between the client and the firm in regards to the design, method, and goals
• How to organize and implement the steps required to reach the stated design and goals
Other Skills
• Microsoft Office - especially Excel & Power Point
• Adobe Photoshop
• Adobe Illustrator
